Sunshine in Realtime

Power of Positivity: Can this Sunny Soul Can Transform Your Social Media Presence?

Meet Rachel Anne McClure: Your next content creator?

Discover SBDC Digital Social, the newest division of StudioBDC. We're redefining digital storytelling and social media engagement. Join us in shaping a future where every story leaves a lasting impact.

Today we are excited to introduce the newest member of our team who brings us tremendous new capabilities for clients. Rachel Anne McClure joins us as the Director of Digital Social. Rachel's journey is not just impressive; it's a story of passion, innovation, and creative excellence.

A Decade of Storytelling on the Road

Rachel's adventure spans over ten years, where she's mastered the art of marketing and green promotion alongside some of the world's most renowned musicians, entertainers, and celebrities. Her experiences have taken her across the globe, where she's turned each encounter and event into a captivating narrative.

Why Rachel is a Perfect Fit for StudioBDC

Rachel's expertise isn't just in telling stories; it's about creating movements. She brings a fresh perspective to our team, combining her sustainable marketing strategies with our commitment to innovative storytelling. With Rachel leading Digital Social, we're set to redefine how stories are told and experienced in the digital space.

What Rachel Brings to Your Story

• Dynamic Digital Storytelling: Rachel's approach goes beyond traditional marketing; she creates immersive digital experiences that resonate with audiences.

• Sustainability at the Forefront: With a keen focus on green promotion, Rachel ensures that your brand's story is not only heard but also positively impacts the world.

• A Touch of Stardom: Her background with top-tier talent gives your brand access to celebrity-caliber promotional strategies.
  

Connect and Collaborate

We invite you to connect with Rachel and discover how her unique blend of skills can elevate your brand's digital presence. Her arrival marks a new chapter for StudioBDC, and we can't wait for you to be part of this exciting journey.

Rachel LinkedIn

Bringing Stories to Life

Brian McClure is founder and executive producer at StudioBDC, Richmond, VA.

MEET THE INTERN

Faster than a speeding bullet, able to leap tall buildings in a single bound!

Julia Straka: Super-intern, StudioBDC

The film and production business requires, even under normal circumstances, a plethora of tasks and expertise just to get the work done. From planning and production, scheduling and client management, copywriting, design, filming, editing and fulfillment, there is a whole bunch we have to achieve in order to deliver the sort of experience and final product for which we are famous!

At StudioBDC we are lucky enough to receive assistance in each and every one of these areas. Intern Julia Straka to the rescue!

Now add a global pandemic and financial chaos in the industry, seismic shifts in workplace safety and production protocols, resulting in needing new expertise and agency for those of us out there working across the country to invent and acquire, while devising informed and intelligent ways to keep everyone safe from exposure with potential life and death outcomes.

Not your typical college internship.

"Most summer opportunities for students were cancelled," says Julia. "It was really quite extraordinary that we could even begin to work, online at first, much less on the road, out and about."

As a rising senior majoring in dance and journalism in the School of Arts & Sciences at the University of Richmond, Julia brings StudioBDC a most unique mix of artistic grace and editorial expertise. Really, the basics for successful storytelling.

Beyond that, though, she demonstrates her particular genius at staying calm under fire and problem solving on the fly, often at high rates of speed. Particularly her role as "Safety Coordinator" becomes utterly essential to our effort to establishing and maintaining health security for our crew and our clients. Helping research, establish and then achieve this summer's numerous protocols, documentations and real-life solutions perhaps literally saves our lives.

Of course, good creative work must go on. Julia is a gifted student, mastering our particular brand of social media, copywriting for both marketing and storytelling, and learning software for graphic design, while paying careful attention to providing onsite production assistance during live sessions for filming and recording. Ultimately, Julia recently directed on her own an important film session.

Again, her liberal arts education, and specifically her solid training in dance, theater, and journalism provides a terrific foundation for whatever she desires to achieve.

"The end of my internship will be bittersweet," says Julia. "Already it stings a little to make call sheets for shoots when I know I can't be there. But I'm proud and thankful for how much I learned since the beginning of the summer."

Can't wait to share more with you. Stay tuned for content written, designed and produced by this rising star in the business of communication arts. We too are proud of all the success achieved at StudioBDC by Julia Straka.

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Brian McClure is founder and executive producer at StudioBDC, Richmond, VA.

From Crisis to Celebration: Campus Responds

Popular live event pivots to online sensation!

StudioBDC Producer Brian McClure and Dean Patrice Rankine, University of Richmond School of Arts & Sciences

When COVID-19 swept across the U.S.last spring, college campuses shut down and thousands of twenty-year-olds moved back in with their parents.

Thanks to technology, classes resumed online, but not all academics fit conveniently into Zoom’s gallery view. For example, University of Richmond’s School of Arts and Sciences (A&S) "Spring Student Symposium." The tradition features hundreds of students presenting research, papers and projects, while interacting live with each other in real time.

When faculty realized that hosting the symposium during a pandemic would require some innovation, the school enlisted StudioBDC’s Brian McClure and created an online version of the event titled “2020 Celebration Spring.” After much discussion and attention to the rapidly changing pandemic, 2020 Celebration Spring was published as “an opportunity to celebrate those student researchers who missed their symposium,” said A&S Dean Patrice Rankine.

For seniors, who unknowingly left campus forever before Spring Break without a proper goodbye, it was a way to celebrate their year, even as graduation was cancelled. Professor Monika Siebert, the symposium faculty coordinator, observed that the 2020 Spring Celebration will be a “reminder of the vibrant community of learners we have nourished together at the university.”

Traditionally a popular live event, this year's "Student Symposium" gets uniquely packaged online by StudioBDC

Siebert planned the traditional 2020 Student Symposium with McClure and A&S Content Coordinator Kästle Aschliman. The online pivot tasked the team with collecting and curating more than 300 student projects, 100 awards, photographs,, videos, blurbs and a handful multimedia presentations — all in just a few weeks.

Over the spring semester, McClure and Aschliman together had led the A&S Communications Collective, a program for training a talented team of students creating marketing and communications campaigns. The students produced graphics and content as well for the original event, which were then transitioned online.

Though it may not have been as interactive as past symposiums, 2020 Spring Celebration provides a lasting record of A&S achievement and discovery. The online archive will grow as more students submit their work over the summer.

“This isn’t how anyone envisioned this school year ending, but I think the publication is a lovely snapshot of all the milestones the Arts & Sciences community achieved this year,” Aschliman said.

Sample the production by linking the image above or here.

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Julia Straka interns as a production assistant for StudioBDC